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by pj_in_oz

Why business case studies should be included in lesson plans of Business Studies

Business Studies refers to an academic subject that is taught in many countries like Australia, India, South Africa etc at the higher level, while in some other countries this subject is pursued at university level. Business studies is a fairly complex subject which combines the study of finance, economics, marketing, organization behaviour and accounting. Such diverse components make the lesson plans for Business Studies pretty demand and extensive.

A great amount of effort and thought is put into the preparation of lesson plans for Business Studies. These lesson plans often include the perusal of real business case studies for a better understanding of the economics and marketing aspects of a company. Such first hand understanding of the dynamics of an organization can make Business Studies seem very simple and highly interesting.

In order to better understand the reason for the inclusion of business case studies in the lesson plans let us check out the basics of a few popular business case studies and test their utility in lesson plans.

How a mobile company established its market in China: The said mobile company had no dealings in China whatsoever; however in a very short time they were able to become one of the most competitive sellers of mobiles in Chine. They did this by entering into joint ventures with the local companies which helped them understand the local market better.

Once they were firmly established they went about ramming all the opposition by the simple means of catering to the individual demands of a Chinese customer. Introducing lunar calendars, a stylus to write in Chinese, Chinese wallpapers and an English Dictionary were some of the China specific features that were added to the handsets. Within no time at all the mobile company was THE sole mega player in the mobile market.

This case study has several takeaways for the Business Studies students. It highlights the challenges faced and the strategies adopted by the mobile giant. These when studied in detail can provide great economic and marketing insights for Business Studies.

Development of the world’s cheapest car: This was no easy feat as it involved cost cuttings at almost all levels. However, this cost cutting had to be achieved without compromising quality of any of the products. This was achieved by extensive research and great financial aptitude.

This case study ends with the various challenges that are still in store for the car company. Breaking even with the minimal profit margins is one of the greatest challenges. A perusal of the complete case study is highly informative regarding finance and expectation management. Such takeaways are very beneficial for Business studies.

With the examples given above it is of little surprise that almost all lesson plans of Business studies have business case studies as a key topic. These make the challenging subjects very easy to grasp and are very beneficial for students to understand how real organization work.

Friend made it to help remember the ratios

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by bpsusf

Business Studies, the choice for the next generation

Business Studies, over the past twenty years or so, has fast become one of school’s most worthwhile subjects for students.  In today’s competitive climate, more and more employers are looking for school leavers with a Business Studies GCSE or A-level qualification.  Furthermore, universities receive more Business Studies applications than for any other subject group.  In 2009, out of the 2.4 million higher education applications to UCAS, a staggering 286 thousand (12%)* were for Business Studies courses.   To put that into perspective, in the same year, Subjects Allied to Medicine, the closest rival to Business Studies subjects, received 248 thousand applications by comparison (only 10%). 

GCSE and A-level Business subjects in school are still in their relative infancy with specific business related subjects only coming into the curriculum in the early 1990s.  Of course, the more traditional typing and secretarial classes have been on offer since many years previous but it’s only in these more recent times that subjects like Marketing, Finance, Human Resources and Economics have been taught.

Business Studies revision can be quite a challenge for a student due to the wide array of topics that are covered but there are plenty of resources online and available in schools to assist teachers in helping pupils manage their coursework and study patters through GCSE and A-level.

GCSE Business Studies takes students on a broad journey through the typical workings of an organisation, covering subjects like Marketing, Finance, Human Resources, Production and Organisational aims, objectives and Mission Statements.  The web is full of resources to help students with their GCSE Business Studies revision, with videos from industry leaders like Lord Sugar and Deborah Meaden, as well as Mock exams to help students prepare for the big day.

A-Level Business Studies involves deeper analysis of the areas already taught at GCSE but also expands even further, offering students a taste of the more behavioural aspects of business like management, motivation, leadership and decision making, and in some curriculums, the opportunity to start developing their analytical skills. 

Students studying both GCSE and A-Level Business Studies leave school with a set of attributes which are being asked for time and time again in job advertisements at any level of the career ladder.

 Business Studies seems to be the way ahead for any student who wants to embark on a career in business.  It’s a dynamic subject, equipping students with vocational skills necessary for the next stage of a student’s life, be it higher education or finding work straight after school.  Skills that other subjects, while of equal academic importance, simply do not offer.

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